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Product Support Hotline
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TNS Media Intelligence
The Industry Standard for Competitive Advertising Information
TNS Media Intelligence in the U.S. is the leading provider of
strategic advertising intelligence to advertising agencies, advertisers
and media properties. The company’s tracking technologies
collect advertising expenditure and occurrence data, as well as
select creative executions, for more than 2.2 million brands across
20 media. Established in 23
countries with more than 16,000 customers, TNS
Media Intelligence is part of London-based TNS
Group, ranked #2 worldwide in marketing information. TNS Media
Intelligence’s U.S. headquarters are in New York City with
sales locations in major markets
throughout North America. |
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History
While TNS Media Intelligence in the U.S. was officially formed in
2000, the company’s
80-year history of providing strategic information to the advertising
community dates back to 1926. In 1992, a series of long-standing
businesses, including Broadcast Advertising Reports (BAR) and Leading
National Advertisers (LNA), Radio Expenditure Reports, and Radio
TV Reports were combined under one brand – Competitive Media
Reporting -- commonly known as CMR. In 2000, CMR was acquired by
TNS. |
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Delivering Information at its Best
TNS Media Intelligence is committed to powering your intelligence
needs with the most accurate, relevant data delivered through the
most advanced systems. Our products are web-based, so you can access
the information you need any time, any where – in time to
make critical decisions to ensure your competitive edge. TNS Media
Intelligence's continual investment in cutting-edge technology is
aimed at putting not just data, but the complete marketing picture
at your fingertips. Only TNS Media Intelligence brings you: |
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Premier advertising data collection
system, including: |
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Custom remote computer sites
to capture commercials every day with our patented MediaWatchTM
technology |
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High capacity digital scanners
to harvest electronic images from publications |
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More than 600 data collection
specialists who carefully organize data in our state-of-the-art
collection facilities in West Chester, PA, Chesapeake, VA
and Minneapolis, MN |
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Unmatched commitment to client
service and support -- our highly experienced Account Services
representatives and IT teams are available for online and/or
telephone training and support |
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Long-standing working relationships
with most of the nation’s media sources and associations,
enabling us to collect more information than any other provider
and deliver the broadest spectrum of products. |
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Partnership with Publishers Information
Bureau (PIB) – TNS Media Intelligence’s exclusive
agreement with the PIB calls for TNS Media Intelligence to
collect and monitor 250 major consumer magazine advertising
expenditures, and verify publisher advertising data. PIB continues
to issue the guidelines under which magazines must report
advertising data, and PIB members report their data directly
to TNS Media Intelligence according to PIB guidelines. |
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