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Product Support Hotline
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TNS Media Intelligence
The Industry Standard for Competitive Advertising Information
TNS Media Intelligence in the U.S. is the leading provider of
strategic advertising intelligence to advertising agencies, advertisers
and media properties. The company’s tracking technologies
collect advertising expenditure and occurrence data, as well as
select creative executions. TNS Media Intelligence is part of
the TNS Media Group. Established in more than 30 countries, TNS
Media explores all media – print, radio, TV, Internet, social
media, cinema and outdoor worldwide, 24 hours a day, seven days
a week, and offers a full range of insights, analyses and audience
measurement services.
TNS Media combines the deepest expertise in the industry to provide
media and marketing intelligence including advertising expenditure
monitoring, advertising creative monitoring, audience measurement,
market influence analytics, online consumer behavior tracking,
news monitoring, sports sponsorship evaluation and more. The TNS
Media companies track more than 3 million brands and provide vital
market intelligence to 16,000 customers around the world. For
further information, please visit www.tnsmediagroup.com
TNS is part of the Kantar Group, one of the world's largest research,
insight and consultancy networks. By uniting the diverse talents
of more than 20 specialist companies – including the recently-acquired
TNS – the group aims to become the pre-eminent provider
of compelling and actionable insights for the global business
community. Its 26,500 employees work across 80 countries and across
the whole spectrum of research and consultancy disciplines, enabling
the group to offer clients business insights at each and every
point of the consumer cycle. The group’s services are employed
by over half of the Fortune Top 500 companies. For further information,
please visit www.kantargrouptns.com
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History
While TNS Media Intelligence in the U.S. was officially formed in
2000, the company’s
80-year history of providing strategic information to the advertising
community dates back to 1926. In 1992, a series of long-standing
businesses, including Broadcast Advertising Reports (BAR) and Leading
National Advertisers (LNA), Radio Expenditure Reports, and Radio
TV Reports were combined under one brand – Competitive Media
Reporting -- commonly known as CMR. In 2000, CMR was acquired by
TNS. In 2008, TNS Group was acquired by The Kantar Group. |
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Delivering Information at its Best
TNS Media Intelligence is committed to powering your intelligence
needs with the most accurate, relevant data delivered through the
most advanced systems. Our products are web-based, so you can access
the information you need any time, any where – in time to
make critical decisions to ensure your competitive edge. TNS Media
Intelligence's continual investment in cutting-edge technology is
aimed at putting not just data, but the complete marketing picture
at your fingertips. Only TNS Media Intelligence brings you: |
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Premier advertising data collection
system, including: |
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Custom remote computer sites
to capture commercials every day with our patented MediaWatchTM
technology |
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High capacity digital scanners
to harvest electronic images from publications |
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More than 600 data collection
specialists who carefully organize data in our state-of-the-art
collection facilities in West Chester, PA, Chesapeake, VA
and Minneapolis, MN |
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Unmatched commitment to client
service and support -- our highly experienced Account Services
representatives and IT teams are available for online and/or
telephone training and support |
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Long-standing working relationships
with most of the nation’s media sources and associations,
enabling us to collect more information than any other provider
and deliver the broadest spectrum of products. |
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Partnership with Publishers Information
Bureau (PIB) – TNS Media Intelligence’s exclusive
agreement with the PIB calls for TNS Media Intelligence to
collect and monitor 250 major consumer magazine advertising
expenditures, and verify publisher advertising data. PIB continues
to issue the guidelines under which magazines must report
advertising data, and PIB members report their data directly
to TNS Media Intelligence according to PIB guidelines. |
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