TNS Media Intelligence
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  Contact Details:
Alicia Wells
Peppercom
Phone (212) 931-6149
awells@peppercom.com
News
 
September 8, 2008
 
TNS Media Announces North American Management Changes
Nesbitt Promoted to President, TNS Media Intelligence Evans Promoted to President, TNS CMAG
 
NEW YORK – (September 8, 2008) – TNS Media announced today that Bev Andal is stepping down from her role as President of TNS Media Intelligence North America. Mark Nesbitt will be the new president of the group effective October 1st; he is currently President of TNS MARX.

Andal will transition out of her operational role over the next month and will remain an advisor to the group through the end of 2008. She will also join the TNS Media Board. “Bev has had incredible impact on the growth and management of our businesses. We appreciate the significant contributions she has made during her six years of leadership with the company, and will continue to build on the success that she drove.” said Dean DeBiase, CEO, TNS Media.

With a 20-year track record of successfully managing complex organizations, Nesbitt will take over TNS Media Intelligence after serving in key roles with TNS for the last seven years. Nesbitt has led TNS MARX, the industry leader in consumer promotions tracking, reporting and analysis, transforming the business from a data provider to high value service provider.

“Mark is an accomplished leader who has worked closely with TNS Media at the corporate level as well as growing our MARX business unit,” remarked DeBiase.
“Mark was an obvious choice for this new challenge: He has a demonstrated history of growing mature businesses, excellent relationships with leading global brands, a deep understanding of consumer businesses and engenders strong team and client loyalty. His expertise will allow us to continue to grow and to deliver improved and expanded insights for our clients”

Also announced today, Evan Tracey has been promoted to President of TNS CMAG (Campaign Media Analysis Group) from his role as COO. Tracey founded CMAG and has turned it into the leading custom media research company for political and public affairs advertising expenditure data.

“Under Evan’s stewardship, CMAG has become the leading provider of political advertising insights,” noted DeBiase. “This promotion is recognition of the outstanding work Evan has done to expand the scope, size and influence of our business while exceeding the needs and expectations of our diverse client mix.”

About TNS Media
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

About TNS
TNS is a global market information and insight group.

Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.

TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improve understanding of consumer behavior.

TNS is the world’s leading provider of customized services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.

TNS is the sixth sense of business.
www.tns-global.com