To allocate advertising dollars in a cost-efficient manner,
you need to understand the competition's advertising message,
how much they are spending and where. Media Intelligence
On Demand reports provide in-depth intelligence so you can
track the latest ad activity in your marketplace:
Trend Report
Trend reports allow you to see changes and trends over
time for specific brands (View sample report). These reports
help answer questions such as:
Is
a brand's ad spending increasing or decreasing over time?
How
does a brand's ad spending compare to others in the same
category over time? How
does a product category spending compare to the same period
the prior year?
Media Mix Reports tell you where ads are being placed
(View sample report). These reports help answer questions
such as:
How
does a brand's media mix compare to others within the same
product category? How many ads is a particular brand placing in Network TV
vs. other media? How much is a brand spending in sports-oriented properties
vs. all other properties?
Copyright 2006 TNS Media Intelligence
Product and brand names are trademarks or registered trademarks of their respective owners.
Television creatives are the copyrighted property of their respective owners.
Is
a brand's ad spending increasing or decreasing over time?
