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Product Support Hotline
1-800-497-8450 |
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Get a Full Perspective on the Local TV Market
Local Cable
TNS Media Intelligence (TNS MI) is first to offer syndicated
tracking of local cable advertising. For years, the absence
of local cable monitoring has made media planning and competitive
analysis a difficult task. Leveraging our proprietary MediaWatch
TM technology, TNS MI will be capturing a sizable volume
of local cable activity in Boston and San Francisco, providing
valuable business intelligence for clients.
Key Features
TNS MI will monitor multiple cable systems per
market, allowing clients to differentiate commercial
announcements that cleared in regional zones, versus
market-wide. |
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Market coverage
includes Boston and San Francisco |
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Monitoring
from 5:00 a.m. to 2 a.m., seven days a week |
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10 cable
networks per market |
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Occurrence level
details including date/time, cable system, network,
category, advertiser, brand and number of units |
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Data collection
began with the April 2006 broadcast month |
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Data delivery
via E-Reports |
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Access
to copies of the creative executions which aired |
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Access Local Cable Intelligence
For more information, contact your TNS
Media Intelligence representative or call
212-991-6000. |
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