 |
 |
 |
|
|
|
|
 |
|
|
|
|
Product Support Hotline
1-800-497-8450 |
|
|
 |
|
 |
 |
 |
|
|
|
|
|
|
|
The Media Seller's Road Map
for Competitive
Advertising Intelligence
MarketAdvisorTM
MarketAdvisor is your single source for multi-media, multi-market
advertising information, allowing you to delve deeper for
a complete view of market development, allocation of advertising
dollars and emerging opportunities. It's the web-based solution
that gives you access to all this information and more,
whenever and wherever you need.
MarketAdvisor at a Glance
Media Coverage |
| |
 Network
TV
Spot
TV
Cable
TV
Syndication
Hispanic
TV
National
Spot Radio
Local
Radio
Network Radio |
Consumer
Magazines
B-to-B
Magazines
Local
Magazines
Hispanic
Magazines
Local
Newspapers
Hispanic
Newspapers
Internet
Outdoor |
|
| |
Market Coverage |
| |
Top
151 television markets by end of 2007
Key
Markets for Newspapers, radio, magazines, outdoor and
Internet |
|
| |
Broad Information Choices |
| |
Expenditures
Occurrences
Pages
Inches/weighted
inches |
Spot
lengths
Logs/schedules
Impressions
GRPs |
|
|
|
Key Features and Benefits |
| |
|
Track advertising
activity by category, parent, subsidiary, advertiser
and account |
|
Align your sales strategies
to match spending trends and monitor your share of budget |
|
Monitor which media your
prospects are buying, and which advertisers your competitors
are getting |
|
Set up account assignments
for your sales force, and then track each salesperson's
accounts over time |
|
|
|
Get MarketAdvisor
For more information about MarketAdvisor, contact your TNS Media
Intelligence representative, or call 212-991-6000. |
|
|
|
|
|
|
|
